The Comox Valley Airport wanted to rebrand itself to align with a new long-term strategic vision.  They retained Strategic Initiatives to conduct a comprehensive stakeholder consultation that included in-depth interviews with a variety of stakeholders (including business partners, community leaders, tenants and airline representatives), as well as focus groups with residents of the Comox Valley and facilitated discussion sessions with employees and volunteers.  The insights gained from the stakeholder consultation informed the development of a rebranding initiative for the Airport that will reposition it for future growth.