Case Studies
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Level Ground Trading
Strategic Initiatives conducted focus groups and an online survey for Level Ground Trading, to inform the development of a new branding s [read more]
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Times-Colonist Newspaper
When the Times-Colonist decided to make some changes to the format and design of its classified advertising section, they wanted to begin w [read more]
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Comox Valley Airport Commission
The Comox Valley Airport wanted to rebrand itself to align with a new long-term strategic vision. They retained Strategic Initiatives to [read more]
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Health Byte Productions
Health Byte Productions, a start-up e-business providing electronic health information to employees in subscribing organizations, required [read more]
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Coast Capital
When Pacific Coast Savings Credit Union was approaching its merger with Richmond Savings, Cathy conducted a series of focus groups among P [read more]
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BC Hydro
The Network Computing Services (NCS) division of BC Hydro develops, operates and supports the computing infrastructure for BC Hydro and it [read more]

