Case Studies

  • Level Ground Trading

    Level Ground Trading

    Strategic Initiatives conducted focus groups and an online survey for Level Ground Trading, to inform the development of a new branding s [read more]

  • Times-Colonist Newspaper

    Times-Colonist Newspaper

    When the Times-Colonist decided to make some changes to the format and design of its classified advertising section, they wanted to begin w [read more]

  • Comox Valley Airport Commission

    Comox Valley Airport Commission

    The Comox Valley Airport wanted to rebrand itself to align with a new long-term strategic vision.  They retained Strategic Initiatives to  [read more]

  • Health Byte Productions

    Health Byte Productions

    Health Byte Productions, a start-up e-business providing electronic health information to employees in subscribing organizations, required  [read more]

  • Coast Capital

    Coast Capital

    When Pacific Coast Savings Credit Union was approaching its merger with Richmond Savings, Cathy conducted a series of focus groups among P [read more]

  • BC Hydro

    BC Hydro

    The Network Computing Services (NCS) division of BC Hydro develops, operates and supports the computing infrastructure for BC Hydro and it [read more]