Designer Research?
There’s a wonderful women’s clothing shop in Mayfair Mall in Victoria called Femme de Carriere. [read more]
Blog
Could an Employee Satisfaction Survey Have Prevented the BP Disaster?
Could an employee satisfaction survey have prevented the BP disaster in the Gulf? Maybe not, but perhaps it could have served as a useful early warning system. [read more]
The Secret to Meaningful Customer Relationships
In his March 24th blog post, “The Secret to Meaningful Customer Relationships”, Roger Martin, the Dean of the Rotman School of Management at the University of Toronto, wrote about using qualitative research to gain a deeper understanding of our customers. We think his comments are spot on. [read more]